How to Advertise Your Business on Streaming TV

How to Advertise Your Business on Streaming TV

As 2020 came to an end, one thing was for sure. The way most households did TV had changed. Gone are the days of sitting in front of the television, watching your favorite cable stations. Streaming television has changed the face of TV. At the start of 2021, less than 78 million U.S. households had cable subscriptions. Nearly 80% of people who either canceled their cable subscription or never had it say it is unlikely they will subscribe or ever get it. That is because streaming TV has set the tone for the future of TV. Even at the 2021 Television Emmy Awards, many of the nominations were for shows produced by streaming stations. Now that says a lot about the look of TV.

And if your business has reaped the benefits of marketing through the traditional, linear TV way, you may want to rethink where you advertise when it comes to TV.  
 

What is Streaming TV?

You may have heard about streaming TV; it goes by so many names — over-the-top (OTT), connected TV (CTV), advanced TV, and there may be more. No matter how you say it, it’s all streaming TV, and it is truly impacting the broad world of advertising. Streaming TV is any TV outside of the traditional or linear TV (cable), and it represents many opportunities for businesses to reach their target audience and grow. 

Now is the time for your business to take advantage of advertising on streaming TV.

What Does it Mean to Run Ads on Streaming TV?

If you watch non-traditional TV, you are watching streaming TV. Streaming TV advertising refers to 15 or 30-second segments of your business on Roku TV, Hulu, Apple TV, Amazon Prime Video, and the like. These ads usually have around a 96% viewer rate, and they are extremely effective for advertising your business. They’ve even been found to boost brand perception by 32% more than traditional TV.

What are The Benefits of Advertising on Streaming TV?

⦁    Unlike traditional television, streaming TV allows a business more benefits. These are just some of them:
⦁    An opportunity for brands to reach highly engaged viewers.
⦁    An opportunity to target audiences based on keywords, zip codes, interest, and other factors specific to the target audience you are trying to reach.
⦁    An opportunity to better reach your brand’s target audience.
⦁    Advertisements are not skippable.
⦁    Advertisements can be capped at three times previewing to stay at the top of a viewer’s mind.
⦁    Businesses can know when and where ads were viewed and from what type of device.

How You Can Start Advertising on Streaming TV

When it comes to small businesses having an affordable platform to scale and grow their businesses locally, nationally, and globally, there’s no better opportunity than Zondra TV Network. Zondra TV Network is designed specifically for small business entrepreneurs and solopreneurs and is ready to work with businesses that may have much smaller budgets than the big, corporate companies.

Zondra’s top three TV providers are Roku, AppleTV, and Amazon FireTV. Businesses have two options for commercial:
⦁    Developed by Zondra Network TV - Zondra TV Network can develop your custom commercial advertisement with their professional scriptwriters and graphics team.
⦁    Pre-Produced - The business submits a high resolution 30-second commercial advertisement and your commercial will be televised and presented to the world.
 

Commercial Packages

Zondra TV’s Top 3 Providers (Roku, Apple TV, and Amazon FireTV)
⦁    Six months on Zondra TV Network
⦁    Layered around one show based on available spots
⦁    Online digital advertisements and custom landing pages
⦁    Assets available for social media marketing
⦁    Payment plans available at zero percent interest rate
All Inclusive (Zondra TV’s Top 3 + Hulu)
⦁    Six months on Zondra TV Network
⦁    Plus, 30 days on Hulu
⦁    Layered around one show based on available spots
⦁    Online digital advertisements and custom landing pages
⦁    Assets available for social media marketing
⦁    Payment plans available at a zero percent interest rate
Hulu (Distribute your commercial on Hulu)
⦁    One month on Hulu
⦁    Viewership of 10,000 to 15,000 
⦁    You choose the demographics based on your audience preference spots
⦁    Assets available for social media campaign
⦁    Custom design team included
⦁    Payment plans available at a zero percent interest rate
 

Connect With Us!

It doesn’t matter the size of your business — all businesses deserve to be treated equally. Let Zondra TV Network level the playing field!

Schedule your free commercial evaluation so we can learn more about your goals. We’ll strategize with you to help you reshape your consumer experience and business landscape.

Be heard, Be seen, and Grow!